• GIA Certified Diamond Graduate
• IGI Professional Jewellery Design

Before diving into the world of diamonds & gemstones, I built my career working with global brands like Apple and ASOS, and freelanced for various international companies and VC-backed startups.

Two years ago, I saw a glaring opportunity in the wedding and engagement ring market—an industry plagued by inflated prices and a lack of transparency. I decided it was time for a change and began my training in diamonds and gemmology.

Now, I'm leveraging my brand experience and local connections to create a bespoke engagement ring brand that challenges the status quo and calls out the wedding industry for what it is. Total BS.

The industry is due for a modern upgrade.

Most retailers charge excessive mark-ups, taking advantage with confusing jargon and sneaky tactics.

The aim here is to demystify the (understandably) daunting process with a clear, honest and female perspective. I’ll be your go-to resource and sounding board, especially when you can’t turn to your partner for advice on the biggest secret ever. Don’t worry, I’ve got you.

We only team up with suppliers who are genuinely ethical—we make sure everyone involved is paid a fair western standard wage (we’re talking to you, Dubai) and works in good conditions. No shady business here—just fair play and stunning gems!

We’re an inclusive, non-discriminatory business, dedicated to creating a safe and welcoming space for everyone.